
Each player steps into the shoes of one of the candidates and on each turn are dealt a hand of cards which depict major events that occurred in the weeks leading up to the election. If the event is something that his candidate can take advantage of then the player has a choice of using the event which can affect a lot of things in the game or caching it in for influence over voters. They can campaign directly appealing to voters in a particular state which can pay off in the short term since enough of an advantage can effectively lock their opponent out of the state, or put their efforts into campaigning on particular issues which can have long term benefits if the issues they're ahead on are the ones that are important to the American people.

The events give the game a see-saw feeling where even when things are bad they can turn around in an instant with a good play. A card could lock an opponent out of a region of the country for a time letting their opponent run rampant. Or a shift of priority in the issues could lead to a come back with media endorsements. A landslide is possible but your opponent has to just about roll over and let you take it for that to occur. At 1960's heart it's a game of damage control; you have to react to the bad events while trying to leave yourself enough resources left over to gain ground.

If you play the game then I would recommend reading The Making of a President: 1960 (hey, that title sounds familiar). T.H. White, better known to nerds as the writer of The Once and Future King, followed the Kennedy campaign around very closely and wrote a very detailed history of the campaign as it was occurring. His closeness to the Kennedy camp did seem to make him more willing to excuse Kennedy's faults compared to Nixon's, but it brings much of the history detailed in the game into focus.
It's a fun game. It's an interesting history lesson of the type usually only found in quality wargames (and I guess you could call a campaign a kind of war). It's the best game I've played so far this year.