
by Will Eisner
2002 Eisner Award Winner for Best Graphic Album
Hey, they guy who wrote and drew this book has the same name as the award! Isn't that a crazy coincidence?
Will Eisner has won the award that holds his name several times for his work from the forties, his modern graphic novels, and once for a book on the nature of comics. The fact that the award is named for him says something about his influence in the field. When it comes to Eisner's work the typical question is if it's brilliant, excellent, or just extremely good. With The Name of the Game I have to go with "excellent".
While in the broadest sense The Name of the Game is a generational story of a family I think it's tight focus on one particular man really makes it the story of a life and how various marriages affect him. There is no other word to describe this man than "cad"; he's an unscrupulous womanizer who uses every person he meets. He's born into a New York society family in the late nineteenth century and over the next sixty years destroys lives.
But enough about the plot; it's pure melodrama and it's not the point of The Name of the Game. Eisner uses the high society family troubles as a stage for other points. The family at the heart of the story is the top of Jewish society and while they may be the cream there they cannot break through to the larger New York group. And at the same time that they are the victim of discrimination they find comfort in looking down on Jews from other national backgrounds.
Then there's the class struggles that drive so much here. The book opens with a coda that bettering ones social standing depends on making the correct marriage. I think it's obvious say that this leads to a lot of unhappy marriages that cruelly self-destruct.

If that wasn't enough Eisner's skill at creating fantastic page layouts is put to terrific but subtle use. Panels blend together and borders come and go as needed. Eisner doesn't do a lot of flashy things with the pages but I'm inclined to think that's to help bring the focus in on his cast of broken characters.
